A fraction of "One Mississippi".

That’s the amount of time it takes for someone to get that all-important first impression.

The blink of an eye is all anyone needs to size any of us up. And if it happens to be in a business context, our organization gets lumped in with our personal appearance. Doesn’t matter what you say. Doesn’t matter how pretty your PowerPoint® slides are.
Doesn’t matter what or who you know.
It’s all about how you look.

We’re not saying it’s fair, we’re not saying it’s right – we’re just saying it’s human nature. And that’s why it’s so important to look the part. Fundamentally, that’s why we’re here. That’s why this guide is here. And, whether you know it or not, that’s why you’re reading it. No one can help you make a better first split-second impression than we can, and nowhere is that more true than in the office. We built our business on our corporate apparel because chances are it’s where you’ll build yours.