It says
Promotional Items,
but what this
section should really
be called is "Lasting
Impressions".

Most of this guide is concerned with
helping your people make the right first impression with clothing and footwear that reinforces your image. But what happens the other 99.99% of the time when your people can't be there in person? How do you still get your company name and image in front of them as a constant reminder?

To make a lasting impression, it helps to get your image on things that get used. A lot. Because every time the item gets seen, it reconnects your brand with the person using it.